Commercial renewal

Thank you for supporting Lunenburg County's only locally owned radio station. 

With you're business at the renewal stage, we would like to offer you something long term in order to best reach customers in Lunenburg County.

Radio advertising is often considered the "King of Frequency" for several reasons related to its unique characteristics and effectiveness in delivering messages to a large audience repeatedly. Here’s why:

1. Repetition and Reach
Radio allows businesses to reach a broad audience multiple times throughout the day, especially during peak hours like morning and evening commutes. Its ability to air the same ad at different times across various days creates consistent exposure, reinforcing the message.

2. Habitual Listening Patterns
People often listen to the radio during routine activities such as commuting, exercising, or working. These habitual listening patterns lead to frequent, repeated exposure to the same ads, ingraining the message in listeners' minds.

3. Affordable Cost for High Frequency
Compared to TV or print, radio ads tend to be more affordable, which allows advertisers to run ads more frequently. This cost-effectiveness makes it easier for advertisers to maintain a high frequency of messaging over extended periods.

4. Targeted Frequency
Radio stations cater to specific demographics based on their formats. Advertisers can target specific groups with high frequency, ensuring the message reaches the right audience repeatedly without much wastage.

5. Low Ad Avoidance
Unlike digital ads, where users can skip or block content, or TV ads, which people often tune out during commercial breaks, radio ads tend to be harder to avoid. Listeners are often engaged in another task, making it less likely they’ll change the station during a commercial, leading to higher ad recall.

6. Emotional Connection and Trust
Radio hosts and programs often have strong relationships with their audience, creating trust. Ads that are aired or endorsed by radio personalities benefit from this bond, and repeated messaging on trusted platforms builds brand recall and emotional connection.

These factors together allow radio to deliver high-frequency messaging that sticks with the audience, making it highly effective for brand recall and influencing consumer behaviour.

While we can customize something that works specifically for your business needs and budget, here is a suggestion that works for branding a business.

Having a quarterly marketing plan and placement will expose your message and brand to those who you want to hear your message. Here are a few budget-friendly 13-week ad campaigns you may want to consider. 

High saturation

8 X 30-second commercials daily airing 6am to midnight, Monday to Sunday. Cost $700/week.

Average saturation

4 X 30-second commercials daily airing 6am to midnight, Monday to Sunday. Cost $400/week

Maintenance level saturation 

2 X 30-second commercials daily airing 6am to midnight, Monday to Sunday. Cost $250/week  

 

Each campaign is pre-paid on a monthly basis.

Contact accounts@novacastmedia.ca to begin a conversation about how we can serve you.